People are using the web to decide where to eat, where to shop, and where to go on holiday. Business owners are taking advantage of this fact to attract new customers, and the ones who leverage the newest rich media have of course seen a greater return on their investment.
With the near-ubiquity of high-speed internet and fast computers in homes, people expect more from the websites they visit. Hotels have been the first to embrace the technology of VR Panoramas in their web-based marketing. To name a few more examples, boutiques and department stores can also take great advantage of this interactive imaging for potential customers.