The Architect's Medium

Architects have always relied heavily on photography. Architects in addition depend on a high degree of photographic precision in order to faithfully reproduce the straight lines and right angles of their buildings. They have not been able to reproduce the immersive feeling of the environments they build, however, until now.

We provide architects with two possibilities: Object Movies and Immersive Panoramas. An Object Movie allows an audience to see the building from any angle, and to virtually rotate it, as if it were an object. An Immersive Panorama enables the audience to view an interior at any angle, from a single point of view.

Both Object Movies and Immersive Panoramas can be made in HDR (high dynamic range) format. The benefit of HDR format is that every level of light is recorded, from the brightest clouds to the darkest shadows.

A high dynamic range image can be "tonemapped" into an image of great tonal range (an exterior can be seen perfectly through a window). An HDR image can also be used in 3d modelling, where for example 3d objects are inserted into the image and lit according to the illumination of the scene.

Panoptic pictures provides packages starting from 5 panoramas (provided in any size and format) per location, at rates similar to traditional architectural photography. It is an excellent solution for Architects seeking an effective web- or laptop-based presentation of their work.