The Architect's Medium
Architects have always relied heavily on photography. Architects in addition
depend on a high degree of photographic precision in order to faithfully
reproduce the straight lines and right angles of their buildings. They
have not been able to reproduce the immersive feeling of the environments
they build, however, until now.
We provide architects with two possibilities: Object Movies and Immersive
Panoramas. An Object Movie allows an audience to see the building from
any angle, and to virtually rotate it, as if it were an object. An Immersive
Panorama enables the audience to view an interior at any angle, from a
single point of view.
Both Object Movies and Immersive Panoramas can be made in
HDR (high dynamic range) format. The benefit of HDR format is that every
level of light is recorded, from the brightest clouds to the darkest shadows.
A high dynamic range image can be "tonemapped"
into an image of great tonal range (an exterior can be seen perfectly
through a window). An HDR image can also be used in 3d modelling, where
for example 3d objects are inserted into the image and lit according to
the illumination of the scene.
Panoptic pictures provides packages starting from 5 panoramas (provided
in any size and format) per location, at rates similar to traditional
architectural photography. It is an excellent solution for Architects
seeking an effective web- or laptop-based presentation of their work.